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Primo Toys | Cubetto Playset


Toys Cubetto Playset

Cubetto Playset helps children learn programming, backed by Randi Zuckerberg, Massimo Banzi, Arduino and PCH International.

Toys Cubetto Playset

Launched via a worldwide Kickstarter campaign, Cubetto is the Montessori approved programming toy specifically designed for pre­literate children, ages three and older, that teaches the basics of computer programming and STEM (science, technology, engineering, and mathematics) skills without the use of a screen. The Cubetto Playset consists of a friendly wooden robot, a physical programming console with a set of 16 colorful coding blocks, a beautifully designed map and activity book to get users started. It can be used by sighted and non­sighted children in the same setting – creating an equal learning environment that promotes inclusive play. By combining movement, touch and sound, Cubetto also helps children with disabilities strengthen their sequencing and communication skills. “Learning to program in early years is essential, but it should also be fun, playful and age appropriate,” said Filippo Yacob, Co­Founder & CEO of Cubetto. “Our mission is to help children develop and realize their full creative potential. Cubetto is an open­ended toy that makes learning computer programming fun and easy to grasp. We’re proud to offer children ages three and up an inclusive, interactive playset that teaches them the basic concepts of programming before they learn to read or write”.

Toys Cubetto Playset

Primo Toys is on a mission to help children develop and realize their full creative potential. Loved by children and trusted by parents and educators alike, Primo Toys believes that learning time should also be playtime. Primo Toys makes smart, screen­less toys powered by a hands­on programming language. The toys are specifically designed for children in pre­literate years and provide fun learning for curious minds with big imaginations. Cubetto is Primo Toys’ first toy. The Cubetto prototype raised over $80,000 through Kickstarter in 2013. Following three years of beta testing, which included countless iterations, support from the Highway1 hardware accelerator and a string of upgrades, Cubetto is now ready for a worldwide launch via Kickstarter. Primo Toys was founded by Filippo Yacob (CEO) and Matteo Loglio (Head of Design). Filippo is a designer and entrepreneur, who was inspired by the birth of his son. Matteo is an interaction designer, creative technologist, and visiting lecturer at Central Saint Martins.

Toys Cubetto Playsetwww.primotoys.com


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