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Pitti Immagine Bimbo 2013 | What’s new! Part 1


In a very unusually cold Firenze we attend Pitti Immagine Bimbo, 77 edition. The trade-show still remains a great window for all the big names of luxury children’s wear but here and there we spotted some new and interesting great ideas for the Spring Summer 2014.

So let’s start with Quis Quis a very chic Italian brand that presented a joyful collection inspired by many atmospheres such as Impressionism, Mariano Fortuny, Isadora Duncan, and… polka dots. We were blown away by the marvelous chiffons, muslin and organza secretly hoping those tiny cute little dresses were made also for grown ups! Not to mention the billbox hats and fascinators decorated with flowers and beads.

From the World, as the name suggest, is more than a clothing line, it’s a new way to face were the garments are made; in this case the brand declare it proudly: they are from the world and the inspiration reflects this origin. For this collection three were the “Country”: Morocco, Bahia, and Kenya. From the Tuareg blue to the orange and green of Kenya, to the bright colours of Amazonia a collection where traveling is a way of life and not just an option, to let kids enrich theirs brains with other culture styles and mores!

I always liked eyewear and it’s quite difficult find something nice, all the rage but designed oriented for kids. The UK brand Zoobug it’s the answer to this need! Amazing (sun)glasses with a dramatic twist in materials and shapes! I particularly like the Daisy frame which combines a funny design and great quality frame, designed to be lightweight and robust at the same time.

Last but not least Pèpè a brand that doesn’t need presentation since it’s on the market since forever, and that we like because apart from its iconic, classic yet modern and fresh design, is manufactured by craftsmen to be worn by a kid and not just to satisfy mom’s needs for fashion shoes.

See you to the next Pitti Bimbo in January 2014!








Txt Mircea Masserini


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