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Little words with Eloise Morandi


My name is Eloise Morandi and I’m the brand’s creator and designer of Nina. I was born in London in 1974, raised in Sanremo and had a rebirth at the Scuola Politecnica di Design in Milan in 2002. Here Bruno Munari, Giò Ponti & Achille Castiglioni tought for many years. In 2005 I created “NINA” just for personal pleasure and never stop to design her since then.


In the meanwhile I’ve been working by paolobazzani.it, the studio who focuses on graphic arts projects and the art direction for the fashion industry working closely with Antonio Marras then Maison Kenzo and curating important editorial projects with Rizzoli. In 2012 the collaboration between Paolo and me became a partnership on the brand Nina and other little things® in order to develope it. Nina reached fabulous goals, her collection of items has encreased and it’s present in very prestigious stores and museum bookshops. She is going to be distributed in Japan as well!… you see… I always end up talking about Nina… what can I add about me? I love light green colour, spaghetti alle vongole, moving furniture in my loft… going to theater and clubbing in Milan… and someone still call me “sink”.


Do you remember a special gift you received when you were a child? “Tricky Traps”, a fashinating electric-mechanical game of the 80’ and a wooden kit of pencils, ruler and rubber sent by my grany from London, it was the first envelope I’ve ever opened!

What’s the most beautiful holiday you had when you were a child? Months sailing in the mediterranean on my grandad’s boat “Explora”, with it’s Parrot called Simbad with my parents.

What was your favorite toy? A swing hang by my dad on a wood beam in the dining room.

Were you good at school? Not at all, I didn’t realize why I was there and I remember keep asking the teacher “why?”.


Were you neat or messy? Absolute messy.

Were you lively or thoughtful? Both, I was lively but I also appreciate to stay alone and observe the others.

What did you use to draw? At school I was persuaded to draw churches, crosses and praying people (I was in a catholic school)… but at home without any nuns around I use to make collages with coloured paper, glue and whatever possible like lentils or rice or leaves.

What did you want to become in the future? As I travelled to London many times a year to visit my grand parents first I wanted to be a hostess: I was so fascinated by their beauty and their British Airways uniform… and I loved the meals they served. Later I didn’t know who I could become but I always immagined my name written with red neon on a building… I was enchanted by the hotel signals and ads in town.

What was your favorite item of clothing, the one you always wanted to wear? A lovely winter light blue dress hand-made by mum, from a Burda’s paper model.


Did you prefer cowboys or Indians? None, I’d rather preferred their horses.

Which was the worst  prank you played or suffered? The worst I suffered was to be bullied (by Giorgio!!) because I was English, and in England as you know there is no bidé… can you immagine the tone of the bulling?? The worst prank I played was to paint in pink a whole tree in the courtyard or messing up a whole cinema with the loo paper and see the reactions of the people when the film ended… hahhahaha. My absolute partner of pranks was my bestfriend Marina.

What was  your recurring whim? Get on my bycicle with my friends and start riding anywhere in the countryside…

How did you first graze your knee? Ehm… I think at 4… falling from the bicycle.

What was the food you used to hate most? I use to love everything edible (I was named “sink”… lavandino).


What’s the first lie you told? “I’m not hungry, thank you”.

Do you remember a dirty word you used to say? I thought that “imbecille” was so subversvive… then I improved my vocabulary…

If you could go back in time when you were a child, what “modern” game would you like to have fun with? Basic videogame Atari and a hand game of the Peanuts (Lucy playing tennis with Snoopy… just love it… recently I found it on e-bay… I might buy it.

What ‘s the game you play (would like to play) with your son? Drawing things, hide and seek  or any other out-door games. I’ve been very lucky as I was raised in the countryside of Sanremo and with my little friends I could play in a natural a lovely habitat with no restrictions at all.

What movie or cartoon would you like to see (have seen) with your son? “Linea” by Osvaldo Cavandoli and “Il favoloso mondo di Paul e Nina” by Hiroshi Sasagawa.


Which book did you give him (would you like to give to him)? Any book designed and written by Bruno Munari, “my maestro” since I knew him.

Which item would you like to leave to your child? I sincerely think I would ask him to make his own “item” with what he may find around: paper, bottons, leaves and of course his precious immagination and creativity.

In your opinion, what ‘s missing today in the world of children? Nowadays I think there is a deep gap of “nature contact”. Besides the most common and popular design is low quality, but I’m glad that there are brilliant designers which are trying to change this condition.

Do you have a project for the little ones in mind or have you already carried out one for them? Actually there is a very important project for 2014…has got something to do whith cardboard and interior design, when is going to be defined I’ll be happy to tell you! In the mean while I keep on drawing Nina and other little things, a poetical graphic desing project for the little ones and especially for the adults who raise them :).


Nina is a little «pupetta» wearing a red dress and a hat. 
She’s a delicate thought and moves around with ironic grace. 
She explores the inside & the outside, the YOU and ME
. She silently observes and thinks about little things. 
Nina is the sweet positivity of the eyes looking at her, and not everybody can. 

Enjoy life & all it’s other little things!



Concept and text by Margherita Pincioni

Filed under Books & Comics


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