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Little words with Alessandra Baldereschi


Design Interview Baldareschi

Do you remember a special gift you received when you were a child? A brother to play with…

Design Interview Baldareschi

What’s the most beautiful holiday you had when you were a child? A holiday in Spain with my mother, I was 10 years old, me and her together for a week to visit museums and wander around the cities of the coast. What was your favorite toy? Play with Lego bricks without following the instructions.

Design Interview Baldareschi

Were you good at school? Yes, I was very diligent. Were you neat or messy? Definitely messy. Were you lively or thoughtful? I’m much more lively now. I was a shy and perhaps thoughtful child. What did you use to draw? For primary school, my parents chose Montessori’s teaching method. I drew with any kind of colors, with brushes, with pencils, with my hands.

Design Interview Baldareschi

What did you want to become in the future? I’ve never got a clear idea. What was your favorite item of clothing, the one you always wanted to wear? Dorothy’s red shoes from the Wizard of Oz. Then, as an adult, I discovered that it doesn’t work out.

Design Interview Baldareschi

Did you prefer cowboys or Indians? The Indians! How did you first graze your knee? Falling on roller skates. What was the food you used to hate most? Eggs and chicken that I still hate. Do you remember a dirty word you used to say? Poop.

Design Interview Baldareschi

What ‘s the game you play (would like to play) with your son? I grew up in the countryside and I like outdoor games: running, hiding, cycling, etc. What movie or cartoon would you like to see (have seen) with your son? All the cartoons of Miyazaki.

Design Interview Baldareschi

Which book did you give him (would you like to give to him)? The tales of Beatrix Potter, with the animals as protagonists and set in the English countryside. Which item would you like to leave to your child? A small house shaped as a tree that contains three squirrels and small furniture to furnish the house. It is well made with high quality materials: still beautiful after 40 years!

Design Interview Baldareschi

In your opinion, what ‘s missing today in the world of children? The emotional intelligence: the capacity to be aware of, control, and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically.

Design Interview Baldareschi

Do you have a project for the little ones in mind or have you already carried out one for them? I would really like to design a line of buggies taking into account some shared experiences with friends and relatives.

Design Interview Baldareschi

Le Bebè brand will opens the first monobrand store in Milan entrusting the interior design project to Alessandra Baldereschi Studio, the same that created for le Bebè the collections of children bedrooms presented during the last Salone del Mobile fair. “Working on this project was like telling the story of Le Bebè with the same joy, liveliness and enthusiasm that has been transmitted to me”. The project is a story that, through the materials and shapes, describes the identity of Le Bebè and its precious origin. The scene, in fact, is inhabited by the characters and elements that belong to the iconography of the brand: there is a large transparent house as a container for ideas and products, there are colored mirrors shaped as trees, balloon lamps and curious subjects that appear in the view like a cat watching the moon. The project is a white landscape treated with simple lines that have a pleasant movement, accompanied by rounded containers made in different heights.

Design Interview Baldareschi

Concept and Words by Margherita Pincioni

www.alessandrabaldereschi.com


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