To grow. To grow in every possible way. Here is the keyword, the philosophy of the new brand Dotancross, created from the synergy between the dogtrot studio and an ancient and famous industrial group, both located in the Trevigiano province.
The stability of the production group makes possible to satisfy any demand from clients regarding furniture and sales, thanks to economical investments dedicated each year to research and development of new technologies, coupled with efficiency and flexibility. And everything is made in Italy. These important fundamental characteristics permitted the development of a new project, a new brand, sorted out by dogtrot, a communication and design studio, in collaboration with Zanellato/Bortotto. We have here a team that deals with both design and communication, in charge of creative direction, from the definition of the strategy, to the operative development of the project that can consist in design, communication or even web/interactive, always characterized by a perpetual research. From the merger of these realities was created Dotancross.
And it is precisely here that you can insert the main keyword of the entire synergy: to grow. In fact, Dotancross is a collection of furniture and accessories created for children in order to accompany them during their growth, from the baby phase (0-3 years old) to the kid phase (4-11 years old) until the teenage phase (11-18 years old). It could even continue over 18 years old, without limits. This characteristic of extreme flexibility, always being able to transform and adapt to every single needs of the different steps in a kid’s life led to a very changing brand, in constant motion, playing on additions and removals, divisions and multiplications of the diverse components. Everything is based on a specific element, the principal piece of every single creation. This very particular round shaped piece, to which you can add 4 panels gave its name to the brand Dotancross.
Starting with the high bed, a basic element that permits you to leave some space underneath, the entire room can be used freely and transformed according to needs and circumstances. Thanks to a wide collection of products and accessories (wardrobe, bookcases installed in the middle of the room or as dividers) it is possible to obtain infinite custom made solutions. Dotancross can be intended as a programmable system for young’s’ environments, making it very easy to adapt to children growing up, to trends, hobbies and interests. All of this is possible as you can safely and freely transform your own personal space. Thanks to the design and the shape of the different materials, Dotancross is perfect even for adult bedrooms or the contract world. Something possible also thanks to colors of each elements: they are not only made of pink and azure. Instead, pastel colors are preferred, in harmony with the wooden shades used for the structures.
Those decisions from the design team remind the classic Scandinavian design that usually uses wooden elements for finishing-offs, coupled with natural fabrics, leading to an unusual but very clear and simple aesthetic. As so we face here a real design that by definition combines the great and the functional, according to modularity, adaptability and quality principles fully made in Italy. Within Dotancross all the competences and skills are mixed together: design, selection of materials, development and presentation. All the materials used are rigorously tested according to very severe criteria for safety and sustainability. Even with such high standards, the brand considers itself really accessible, with a “democratic” design that offers an optimum quality-price-design ratio. The cheapness of such adjustable system that you can modify according to your needs is not the only reason for this, as you must combine it to a wise use of the best industrial technologies.
There are plenty of flagship products within the collection, such as the convertible bed and the high bed, less cheap but that can add a hint of design even if purchased individually. Dotancross presents today its first collection, in order to extend it with future collaborations of young designers and other brands, presenting maybe later “capsule collection”. In fact, “PijamaPlays with Dotancross” is a collection created ad hoc from the collaboration between the two brands that wanted to merge their know how in order to create a line of products devoted to kids and growing up. The classic soft colored fabric made of neoprene has been the starting point to recreate in a different way some pieces of Pyjama’s collections, and to create exclusive ones with a new fabric perfected by the unique texture Dotancross from the “Ice Cream” version. As so, new pieces are created, adapted for kids and children, matching perfectly the bedroom Dotandcross: from the small backpacks, schoolbags, kit bags and play mats until more practical accessories for parents such as diaper bags. Because, in the end, growth never stops.