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Cybex | Design by Jeremy Scott


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The American designer has created a collection for Cybex, that is as colorful, loud and unique as the man who designed it: He took pizza and other fast-food classics and transformed them into irresistibly cute comic characters that dance around on strollers, car seat and carrier. Welcome to Food Fight!

You collaborated with a lot of brands from different backgrounds and now you have designed a children’s collection. Can you tell me what intrigued you to do that ? I love to design. For me design is like water in a pitcher, I can put it into a glass, into a vase, into a pool, into the ocean and it will take all these different forms. I love bringing my creativity to new domains and the idea of doing something completely unexpected, like a baby stroller, seemed very exciting to me. Plus I have so many friends who are young mothers and knowing how they struggle to find something that they feel is cool for their babies; it just felt like a natural fit to me, to design something that I could give as a gift to my friends.

How do you get inspired? My inspiration comes from everywhere. It comes from films, memories, art museums and conversations or sometimes from talking about things. I’m inspired by my friends and I’m inspired by the way I am putting clothes together for myself when I’m getting dressed. So I am taking all these elements, combine them and hopefully create something new.

You grew up in Kansas, which is a very rural part of the USA dominated by farmers. How does your upbringing influence your design? Well, I think the thing that always comes back to me from my childhood is the fact that I saw so much of the world through media, especially television and film. It’s almost like it is larger than life–like a megaphone. That’s why I have such a loud perspective, because I’m trying to convey a message the way I learned these messages myself. Because oddly I thought that everyone else looked and dressed and had this kind of appearance elsewhere, just not on the farm that I was living at. I didn’t quite understand that these were hyphenated realities.

You chose food characters that come to life. How did you come up with that idea? It began with me thinking about the term ‘food fight’; like something from an 80s movie where one kid in a cafeteria throws his pizza slice, then another joins in, then another… except I envisioned the food itself coming alive, having fun, and participating in the fight!

Which one is your favourite character? I think the cutest one is the Sodapop Girl because she’s the only one who is not fighting in any way. She’s kind of posing and I thought she’s really cute, with her sexy little legs and her kind of like Betty Boop attitude. She’s just adorable.

Karl Lagerfeld once said, you are the person who could replace him. What a statement! Well, it’s a huge compliment! I mean, obviously he’s such an icon and such an epiphany of fashion designer, the number one. Also because he is a friend and it is such a wonderful thought to know that someone that I respect and admire so much has so much admiration for me.

What would you think is the biggest fashion faux pas these days? You know, I really don’t think there are any fashion faux pas. I feel like everything goes and the main thing is that you like it and it feels good to you and you feel like you look good. Than it’s great!

Nowadays children safety products like strollers are a fashion statement. Can you talk a little bit about how us parents can integrate these accessories best. I would think the best thing to do, is to have something that makes you happy. That’s what I try to do with this project, which is to create something that has a childlike quality but there is also humour that only an adult can get. I think that’s what is important when you’re trying to make something that’s going to work for both kids and adults.

Design Jeremy Scott Design Jeremy Scott

www.cybex-online.com


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